Despite the negative reputation that social media platforms like Instagram and Facebook may have, they can actually be a powerful force for good in the music industry. These platforms offer musicians a chance to engage in meaningful interactions with fellow artists, connect with potential and existing fans, and promote their work to a global audience. With just one social media post, musicians can potentially reach thousands of people. As a result, you can gain exposure like never before.
Although many musicians have recognised the importance of social media and actively use it, it still surprises me when I come across artists who refuse to engage with it or believe that a simple website is enough.
Unfortunately, this attitude seems to stem from a strange belief. People think that being business-savvy somehow detracts from the purity of the art form. Let’s dive into why this isn’t the case and why you need socials as a songwriter!
Six reasons why you should be using socials as a songwriter
Let’s see if we can convince you to set up some artist social profiles with these six key reasons:
One of the most significant advantages of social media is that it’s incredibly cost-effective. Creating an account is free. Setting it up is usually a straightforward process. So even musicians on a tight budget can use social media to promote their work and connect with their fans.
Social media offers an excellent opportunity to connect with other industry professionals. This could include promoters, journalists, and publicists. Building these connections can lead to a broader recognition of your work. This can potentially mean even more work opportunities. Networking on social media is a convenient and efficient way to forge relationships with people in the industry. Best of all, you can do it anywhere around the world!
Video and audio
One of the most powerful benefits of social media is the ability to showcase your work. You’ve likely heard of platforms like YouTube, Vimeo, SoundCloud, and Bandcamp? Well, these sites allow musicians to present new or existing work to a global audience via audio and video clips. By using social media to share your work, you can reach a much larger audience than you would through traditional means like flyers or posters.
Grow your audience
Social media is an excellent tool for building a relationship with your audience. Try sharing snippets of your musical personality, such as practice sessions or outtakes from the rehearsal room. This will give your fans a glimpse into your creative process. It also creates a sense of intimacy and helps build a loyal fan base. Social media also allows you to interact with your audience after performances, which can be a great way to create a sense of community and shared experience.
Validate your profile
An active social media presence can enhance your profile. You will be more attractive to presenters, managers, and record companies. These industry professionals will often look at the size of your fan base, the number of views, and how actively you engage with your followers. A strong social media presence can help you stand out from the crowd and create more opportunities for yourself as an artist.
Be your own publicist
Finally, social media allows you to be your own publicist! It’s an easy and cost-effective way to promote your upcoming concerts, releases, or other events. However, it’s important to remember that self-promotion should not be the primary reason for using social media. Instead, the ultimate goal should be to share your passion with the world, make an impact, and create opportunities for yourself as an artist.
Still not convinced? Here are some more considerations…
As a musician, you can monetise your content on platforms like Twitch, TikTok, and YouTube. This can help generate revenue based on your content’s views, likes, and shares. Additionally, artists can leverage their audiences to drive merch, music and ticket sales. You can even ask for donations or crowd-funding. In addition, successful musicians with large social media followings may be approached by brands to collaborate and promote products. By leveraging their platform, musicians can secure lucrative collaborations with companies and generate additional income.
It’s also important to consider that social media platforms provide valuable insights into your audience’s demographics and interests. This can help inform your marketing and content strategies. By analysing your audience’s engagement patterns and preferences, you can better tailor your content to their preferences.
Give your music career a boost with Level Up Club
We hope the above information has highlighted the importance of promoting your music online. After all, you’ve spent so much time creating it; your songs deserve the best chance to be heard.
If you’re an aspiring singer-songwriter looking to take your career to the next level, Level Up Club is here to help. This innovative online mentor program is designed to help emerging artists achieve their dreams and make their mark in the competitive music world.
Led by established musicians and music industry professionals, Level Up Club offers invaluable guidance and support to help you navigate the music industry and build a successful career. So whether you’re struggling to get your music heard, unsure how to promote yourself, or simply need guidance on taking your career to the next level, Level Up Club has everything you need to succeed.
With our holistic approach, we’ll help you develop your skills, build your confidence, and create a sustainable career you can be proud of. From launching your artist brand and releasing your first singles to making music videos, playing live-stream concerts, and booking your first tour, we’ll be with you every step of the way.
So, if you’re ready to take your music career to the next level, sign up for Level Up Club today and start turning your wildest creative dreams into reality.