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Francesca’s Story

Francesca de Valence is a multi-award-winning songwriter, founder of I Heart Songwriting Club, and co-founder of Whitsundays Songwriter Festival. A renowned international speaker and educator across the songwriting scene, Francesca’s passion for supporting songwriters has seen her become an uplifting, enlightening, and empowering force for songwriters worldwide through her I Heart Songwriting Club.

Based in Brisbane, Francesca has been published by Songwriting Magazine UK and has facilitated songwriting workshops worldwide with APRA AMCOS, Irish Music Rights Organisation, and Folk Alliance International. Through her visionary work as founder of the online songwriting club – I Heart Songwriting Club – Francesca is revolutionising the songwriting space, helping birth 30,000 songs and changing the lives of thousands of songwriters worldwide.

With a heroic catalogue of over 700 songs, including her impressive streak of writing a song a week for the past 10 years, Francesca music has been recorded and performed by artists including Vika & Linda and Wendy Matthews. As a music industry mentor, she guides artists tour nationally, grow audiences and build sustainable careers, and she hosts the inspiring songwriting podcast, “The Magic of Songwriting”.

Francesca is a leading Australian educator holding a Masters in Music Pedagogy, Bachelor of Music and Bachelor of Education. With over 20 years experience teaching at esteemed music schools, including the Queensland Conservatorium of Music, Griffith University, Francesca also develops creative development curriculum and educational programs for schools, music festivals, LGA creative development programs and more.

As a songwriter, she has been acknowledged by the Los Angeles Music Awards with an International Songwriter of the Year Award and also holds an Australian Songwriting Award. She has supported artists including Jimmy Webb, Belinda Carlisle and Deacon Blue and she has performed at iconic global music venues including The Bitter End (NYC), The Viper Room (LA) and The Ruby Sessions (Dublin), at festivals including Folk Alliance International New Orleans (NOLA), MOFO (Hobart) and Brisbane Festival (Brisbane), and has even performed a concert to a French audience entirely in French language.

An ‘uplifting, enlightening, and empowering’ force in the global music industry, Francesca de Valence is a musician with a mission to be living her wildest creative dreams and inspiring others around her to do the same.

Key takeaways from Francesca’s Talks

Simple tools to starting your songwriting journey

Even without any experience or instrumental skills

Mindset and practical tools to overcome creative barriers and blocks

So you can become creatively free!

Making your wildest creative dreams come true

From planning achievable goals and strategies for taking action

Insight and inspiration to living a creative life

Without having to give up anything!

Constant creativity as the key to unlimited magic in life 

An excerpt from Francesca’s keynote presentation at Durango Songwriters’ Expo 2020 – California, USA

Testimonials

Charlie Phillips

Chief Operating Officer, Worldwide Independent Network Ltd (WIN), UK

“Francesca’s approach to supporting songwriters along their creative journey is inspiring. She covered a range of approaches in her workshop which can be applied not only to songwriting but to many other areas of life. Her experience and passion shine through, and have clearly helped many writers in her songwriter club to get songs written and move their music careers forward.”

Jim Attebery

Founder of Durango Songwriters’ Expo, USA

“Francesca’s workshop was a much talked about and much-loved session with many participants taking steps immediately to make this a reality for themselves. Many new songs were written as a result of this workshop. The space that she held for songwriters and her clear understanding of the songwriting journey reminded us just how important creativity, connectivity and community is for the betterment and wellness of our songwriting community. We whole-heartedly recommend, support and welcome Francesca back at any future Durango Songwriters Expo”

Nicola Tuckwell

National Education and Outreach Representative, APRA AMCOS, AUS

“No matter whether to a group of 8 or 80, Francesca found ways to connect with her audience and was able to tailor the presentation, making small tweaks to cater for more specific questions being raised or areas that a particular group were facing overall…I believe Francesca has started something unique and necessary and hitherto missing with I Heart Songwriting Club.”

Saja Butler

Team Community – The Music District, Fort Collins, CO, USA

“Francesca came to The Music District in February 2020 to host workshops for songwriters of all levels. During her residency here, she hosted both beginner classes and classes for more advanced musicians. It was a tremendous experience having her here on campus. So many local musicians dove deep in her sessions and came out writing amazing tunes, facing writing blocks, and beginning their musical journey. At the end of the week, students from each session showcased their brand-new songs at a local restaurant and pub to family, friends and customers who just happened upon the showcase!”