What is Level Up Club and How Can We Help You
You’ve written amazing songs that people love. Maybe you’ve even released music before – but no one heard it. You know you need to level up the way you share your music, but you’re not sure where to start.
The music industry can feel overwhelming. Hiring a PR agent or paying someone to run your marketing when you’re starting out is simply not sustainable. The smartest investment you can make is to educate yourself and learn how to release music that actually reaches an audience.
Level Up Club is an online mentoring program for songwriters and early-stage artists who want to take control of their music career and share their songs with the world.
In the program, you’ll:
- Turn your finished songs into real releases that reach listeners
- Learn the music industry inside out — from branding and marketing to release strategy and audience growth
- Build a supportive community of peers who understand the creative and logistical challenges
- Work with mentors and industry experts who will hold your hand every step of the way, help you avoid common pitfalls and accelerate your release journey
By the end of the program, you’ll have released your music, built an audience, and created a repeatable plan that you can use to build your career.
Who Is Level Up Club For
Level Up Club members are songwriters from around the world stepping onto a new path as artists – to release and promote their songs and share them with the world.
You’re ready for Level Up Club if:
Level Up Club members are ALL abilities, races, cultures, genders, from any countries/regions, and make music of any genre. Equally, they can be in a band or a solo artist. Level Up Club is by application only.
What You’ll Experience in Level Up Club
Level Up Club takes you step by step through the journey from finished song, to releasing music and growing your audience. Over a year, you’ll progress through the following stages:
1. Define Your Vision & Brand
Clarify your artistic identity and brand and what makes you unique. Build a foundation for all your future releases.
2. Master the Music Business Basics
Learn how the money flows. Understand the music ecosystem, copyright, royalties, and marketing.
3. Plan and Execute Your Release
Map out a release strategy that works for your music and audience. Prepare press assets, marketing plans, and release your song to the world.
4. Build Your Audience
Learn practical strategies to reach listeners without spending a fortune. Use peer feedback and mentor guidance to refine your approach.
5. Reflect, Release, and Repeat
Celebrate your release and track results. Create a sustainable system and roadmap to continue releasing music with confidence.
Meet Our Mentors and Industry Professionals
How Level Up Club Works
Members of Level Up Club join the program for 12 months.
As soon as you join, you will have a private mapping session with a lead mentor so you know exactly what you’ll be doing over the next 12 months and what next steps to take. You will also have access to over 50 pre-recorded workshops on a wide range of topics so you can start right away.
Each month you will meet online for four unique live sessions with your mentors. These will include a one-on-one accountability call, professional development workshops, and group mentoring sessions. All group sessions are recorded and available for playback exclusive to our Level Up Club members.
For fast-track answers in between live sessions, ask your mentors in our private online group.
How to Join Level Up Club
Membership is via application only. If this feels like it’s right for you, apply to join by filling the form below.
After we receive this completed form, we will be in touch with you via email. We may set up an enrollment interview with you where we will discuss your creative goals, what’s getting in the way, and share how Level Up Club can help you achieve your dreams, as well as discuss the terms and fees of the program.
“8 months ago, I had a super blurry vision of what I wanted to be as a songwriter and artist and had zero tools to get from where I was to where I wanted to be. I truly wanted a music career but had no idea how to actually achieve it and I was too scared to show up in the capacity that I needed to to get the ball rolling. So I remained stuck.
Level Up Club gave me the confidence, information and support to start working towards that. It provided clarity and support to take the small steps on the journey to actually have the career I want. Now I feel on purpose and know what to do and when to do it thanks to the support of Francesca and the Club.
I am about to launch my debut single ahead of my debut EP. I have a clear picture of who I am as an artist and a brand, with an authentic and growing following and even have merchandise for my fans to purchase. I’m now living my dream and taking the steps that I need each day to work towards fulfilling my biggest creative goals!“
I have received so much clarity through the Level Up Club about the flow and strategy of releasing music as an independent artist. It’s such a great source of knowledge and support, and I am consistently inspired and pushed by the mentors and my fellow members!
“Before our duo The Jazzuleles joined Level Up Club I saw myself as an ordinary person with the same talent as everyone else. But in six months I’ve realised that is not true. Now, I see myself as an accomplished songwriter, musician and artist emerging into a career I’ve always wanted.
As a band, we’re delighted with our results. We have twenty new songs, two singles released, four pending releases and an album debut in October. We launched our first music video which got over 6,000 views on Facebook which blew us away. We’re excited about the future and can testify it’s never too late to reach for your star – 100%.”
“It’s truth absolute that without the private coaching of Francesca de Valence, I would never have realised my dream to be a recorded, singer/ songwriter & performer. Without The Club I would never have finished the songs that went on to became the majority of my one woman theatre show, and without her sage advice & persistent, gentle nudging, I could never have pushed myself to perform the show in public – let alone go on to record those songs & release my very own EP, which I darn well have! And all in a year and a half.
Engaging Francesca has taken me from dreamer to doer. My heart’s deepest yearning had always been to write a music show, but it was only with her meticulous direction, vast industry experience and business savvy, and that little bit of FdV magic, that I finally made my ‘wildest creative dreams’ a reality. With Francesca, you’re in the best of hands. Gratitude always to her for lovingly building the entire IHSC creative experience. Highly recommend.”
“The biggest breakthrough I’ve had in my music business since working with Francesca is having a business routine which guarantees success. I now know how to get gigs, promote my shows and my music releases, build my network and opportunities as a musician. I am now living my dream of an independent artist and actually earning money from my music!“