What is Level Up Club and How Can it Help You
Level Up Club is a 12-month online mentoring program for songwriters and early-stage artists that helps you take control of your music career and confidently release your music to the world.
If you’ve written great songs that people respond to – maybe you’ve even released music before – but it feels like no one heard it, you’re not alone. You know you need to level up the way you share your music, but you’re not sure where to start or how to do it sustainably.
The music industry can feel overwhelming, especially when you’re doing it on your own. Hiring a PR agent or paying someone to run your marketing early on isn’t realistic or sustainable for most artists. The smartest investment you can make is to educate yourself — to learn how to release music in a way that actually reaches listeners and builds momentum over time.
Inside Level Up Club, you’ll:
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Turn your finished songs into real releases that reach listeners
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Learn how the music industry works — from branding and marketing to release strategy and audience growth
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Build a supportive community of peers who understand both the creative and logistical challenges
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Work closely with mentors and industry experts who guide you through each step, help you avoid common pitfalls, and accelerate your release journey
By the end of the program, you’ll have released your music, built an audience, and created a repeatable plan you can use to continue growing your career with clarity and confidence.
Learn more about Level Up Club from founder, Francesca de Valence
Who Is Level Up Club For
Level Up Club members are songwriters from around the world stepping onto a new path as artists – to release and promote their songs and share them with the world.
You’re ready for Level Up Club if:
Level Up Club members are ALL abilities, races, cultures, genders, from any countries/regions, and make music of any genre. Equally, they can be in a band or a solo artist. Level Up Club is by application only.
What You’ll Experience in Level Up Club
Level Up Club takes you step by step through the journey from finished song, to releasing music and growing your audience. Over a year, you’ll progress through the following stages:
1. Define Your Vision & Brand
Clarify your artistic identity and brand and what makes you unique. Build a foundation for all your future releases.
2. Master the Music Business Basics
Learn how the money flows. Understand the music ecosystem, copyright, royalties, and marketing.
3. Plan and Execute Your Release
Map out a release strategy that works for your music and audience. Prepare press assets, marketing plans, and release your song to the world.
4. Build Your Audience
Learn practical strategies to reach listeners without spending a fortune. Use peer feedback and mentor guidance to refine your approach.
5. Reflect, Release, and Repeat
Celebrate your release and track results. Create a sustainable system and roadmap to continue releasing music with confidence.
Hear from member, Adele Oliver:
Meet Our Mentors and Industry Professionals
OUR 2026 MENTORING PROGRAM STARTS APRIL 13
Program Costs and Payment Options:
Option 1: One payment of A$2970. Pay upfront and save 20%.
Option 2: Nine monthly payments of $396 (inc GST) from March til November 2026 (Total cost A$3564)
Includes all lessons, guest sessions, workshops, mentorship, feedback and program access.
Program prerequisite is one recorded, mixed and mastered track (or body of work) that can be used to release in the program.
How to Join Level Up Club
This program is intentionally small and curated, so enrollment is by application. If you feel ready to grow in community and release your music with support, fill out the form below.
After you apply, we’ll reach out within 1–2 days. We may invite you to a short call so we can understand where you’re at creatively, what you need, and how Level Up Club can support you.
If it’s a great fit, we’ll confirm your place and help you take the next steps toward joining the community.
Being part of Level Up Club has really helped me to shape my career as a musician. I’m finally realizing a dream I’ve had for so long and I feel grateful to have my peers and mentors for support.
When I decided that I wanted to be an artist, I had no clue where to even start. It was IHSC that helped guide me in the right direction, giving me all of the tools that I needed to start my career. The mentors at Level Up Club are so knowledgeable and their wisdom gave me the foundations I needed to find the success that I have gained already in music. I have just released my second fully independent album. No matter where you are in your career – years of experience or just starting out – Level Up Club is such a kind and welcoming community that I recommend for any musician.
Level Up Club was integral in my debut album release strategy, helping me to establish a solid plan to work with over the course of a year. Francesca and the other amazing mentors have helped me to grow as an artist and feel confident in the direction of my career. It makes me excited to think other artists will get to experience all the great things that Level Up Club has to offer!
Level Up Club has helped me to find my voice and get clear on who I am as an artist. I have been encouraged to become more of myself, and embrace all that I do as an artist, as opposed to pigeonholing what I do, and limiting myself.
I have received so much clarity through the Level Up Club about the flow and strategy of releasing music as an independent artist. It’s such a great source of knowledge and support, and I am consistently inspired and pushed by the mentors and my fellow members!